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Legal information

Privacy Policy

Aathi Life | www.aathilife.com / www.aathiproducts.com

Last Updated: 29 June 2026

1. Introduction

This Privacy Policy explains how Aathi Life collects, uses, shares, and protects personal information when customers visit or purchase from our ecommerce websites. For questions, contact support@aathilife.com.

2. Information We Collect

2.1 Device and Technical Information

  • IP address and approximate location
  • Browser, operating system, time zone, and language settings
  • Pages viewed, search terms, referral data, cookie identifiers, and session data

This helps us load the site correctly, prevent fraud, and improve the shopping experience.

2.2 Order and Transaction Information

  • Name, billing address, shipping address, email, and phone number
  • Payment information processed securely by payment partners
  • Order history, purchase details, invoices, and order confirmations

2.3 Account and Support Information

  • Account credentials, profile preferences, wish-list activity, and customer support correspondence

2.4 Marketing and Behavioural Data

  • Products viewed, wish-listed, or added to cart
  • Referral sources, ad interactions, and survey responses when provided

3. How We Use Information

  • Process orders, payments, delivery, returns, and invoices
  • Send order confirmations and shipping updates
  • Respond to support questions and resolve disputes
  • Detect fraud, abuse, and security issues
  • Personalise product recommendations and site experience
  • Send promotional communication where permitted
  • Comply with laws and improve the site through analytics

4. Sharing Information

Aathi Life does not sell personal information. Information may be shared with payment processors such as Razorpay and PayU, logistics partners for delivery, analytics and advertising tools such as Google Analytics and advertising platforms, legal authorities where required, and an acquiring entity in a business transfer.

5. International Transfers

Aathi Life serves customers in India and internationally. Personal data may be stored or processed outside the customer country, with appropriate safeguards where required.

6. Cookies and Tracking

We use essential, analytics, and advertising cookies to run the site, support checkout, remember preferences, and understand performance. Essential cookies include cart, checkout, customer authentication, consent, and localisation cookies. Analytics cookies may include Google Analytics and referral tracking cookies.

7. Data Retention and Security

Order and transaction data may be retained for accounting and tax compliance, account information for the life of the account and a reasonable period after closure, marketing data until opt-out or withdrawal of consent, and support records for customer service purposes. We use SSL/TLS, secure payment processing, access controls, and regular security reviews.

8. Customer Rights

Depending on location, customers may request access, correction, deletion, portability, objection to direct marketing, or withdrawal of consent. Email support@aathilife.com and we will respond within the applicable timeframe.

9. Advertising, Do Not Track, Children, and Third-Party Links

Customers may opt out of targeted advertising through platform settings. Browser Do Not Track signals are not consistently standardized. Our sites are not directed to individuals under 18. Third-party links are governed by the policies of those websites.

10. Changes and Contact

We may update this policy by changing the Last Updated date or notifying customers where required. Contact Aathi Life at support@aathilife.com for privacy questions or complaints.